This is a very noisy world. We see a lot of ads each day. Because of this, we become impatient and pay very little attention to each ad. According to studies, people pay fewer than 2 seconds for each online ad they see. This is why your ads need to convince the target audience to stay with you in a second. 

What can you do to make sure your ads are as smart and catchy as possible? You can start with the basic - the word you choose. You need to make sure the marketing words you choose are the most effective ones to touch the heart of your customers, and ignite their emotions to listen more from you. 

To achieve such goals, the followings are 18 words for you to use in your own marketing. 

Words that deliver the feeling of Promise:

We already face a lot of uncertainty in our daily life. We long for something that is secure, stable and useful so that we can count on it in this unstable life. This is why when you tell the world about your product, you better promise your customers that your product actually works fine:

1. Guarantee
2. Promise
3. Risk-free

Words that deliver a sense of Urgency:

You want your audience to take actions right now? The following words tell them that time is running out and they better do it now:

1. Now
2. Instantly
3. Second

Words that make customer Feel at ease:

Customer wants to feel like they are making their best buying decisions. The following words tell them to stay calm with your products and not to worry: 

1. Best-seller
2. Satisfaction
3. Protected

Words that signal a Premium feeling:

Even if you don’t like Apple’s products, you can’t deny that what they are selling feels more premium than similar products. And most likely you would want customers to feel the same towards your products. The following words exactly help you with this: 

1. Premium
2. Hand-crafted
3. State-of-the-art

Words that make your products look Exclusive:

Customers love exclusive products because these products show that the buyers are unique, special, signal their personal tastes and identity. The following words present your products as one of its kind:

1. Special Edition
2. Limited
3. Few

Words that inspire or motivate:

People love products that are totally unheard of or out of their imagination. These words help shape your products with these feeling:

1. Revolutionary
2. Remarkable
3. Extraordinary

The real professional understands that customers are not patient these days. There are only a few seconds for your ad to attract customers. This is why you need to choose your every single words wisely, carefully and specifically.